Digital Marketing Creative

& Brand Storyteller

I am a digital marketing manager with over 5 years of ​experience in the livestock industry. Being passionate ​about the cattle industry, I brought a level of ​innovation to cattle marketing through customer-​centric strategies, cross-channel marketing, digital ​communication, and social media management. With ​this background I have been able to reach new types of ​businesses all within the agriculture industry.

SARAH MILLER, OWNER : THE STOCK SHOP

SCC PREMIUM CUTS

Building a website for a rural farm-to-table ​operation aims to connect the community with ​fresh produce. The project focuses on engaging ​content, sustainable practices, and promoting ​local agriculture. Objectives include increasing ​website traffic, brand recognition, and customer ​loyalty. Strategies involve user engagement, data ​analytics for performance tracking, and providing a ​resource for consumers.

SCC PREMIUM CUTS

THE STOCK SHOP

Crafting an effective email marketing strategy for a farm-to-table ​business and boutique involves incorporating compelling ​copywriting and visually appealing elements such as photography ​to enhance the impact of the emails. By focusing on metrics like ​Click-Through Rate (CTR) and engagement rate, businesses can ​measure the success of their campaigns and make necessary ​refinements to their strategies. This approach showcases ​leadership in achieving results through collaboration, innovation, ​and strategic planning, highlighting the ability to produce ​impactful work.

THE STOCK SHOP

I successfully implemented a social media strategy ​for a boutique by conducting market research, ​creating engaging content, and planning a content ​calendar. The goals were to increase brand ​awareness, website traffic, and sales. Strong posts ​increased followers by 30%, engagement by 20%, ​and CTR by 25%. Results included a 40% increase ​in online sales and 15% revenue growth. ​Monitoring key metrics allowed for strategy ​optimization, showcasing effective social media ​management skills.

THE STOCK SHOP

I led a graphic design campaign for The Stock Shop, with a focus ​on enhancing brand awareness. By brainstorming and working ​together, we developed visually compelling concepts to elevate ​social media interaction. This project demonstrated my skill in ​achieving concrete outcomes through creative graphic design ​tactics, greatly improving the brand's online visibility.

Social Media Manager

The Stock Shop

January 2024 – Present

Social Media Marketing Specialist

SCC Premium Cuts

July 2018 – May 2022

B.S. in Animal Science

Stephen F Austin State University

August 2020

M.S. Marketing Research

and​ Analytics​

Te​xas Tech University

In​ Progress

EMAIL

erin.mackey01@gmail.com

PHONE

936 - 243 - 6866

EXPLORE MY FEED

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